From Edible Art to Immersive Gastronomy

First there were edible pieces which surprised audiences in FoW’s initial shows. The convention of wandering in front of an art work is challenged by a different approach - eating it, taking it literally inside of the body. Such interaction bridged a pre-established distance between audiences and artists and brought the guard down on both sides. As a result of this closeness, the collective pushed the concept further with a series of Gastroperformances lead by Simone Matar where there is food, music, acting and other artistic elements. These in turn amped up the level of theatricality and laid out a sense of narrative directed by the performers and artists. The response of the audience was tremendous but due to a combination of factors, including the pandemic, ongoing research and collaboration with curator Gabriella Sonabend, the collective embraced the challenge of creating immersive spaces with a tasting element.

During iterations of these two spaces that revolved around the idea of the bee apocalypse, Food of War escalated its approach on the issue from every possible way they could engage anyone who entered the room. Starting with paintings, sculptures, installations, edible art and performers, the viewers were “ambushed” by sounds, scents and a whole interior designed carefully prepared for the experience and that is how the idea of Immersive Gastronomy took shape. Contrary to a gastroperformance where the narrative is controlled by the artist who presents the act to an audience and dictates the entire narrative, in immerse gastronomy viewers have more control over the experience as they decide the order in which they explore the space, what to do, how to interact, what to engage and ignore and even when to leave.

Soon after, Food of War created “The Forbidden Fruit”, their first Immersive Gastronomy Experience (IGE) in order to explore the rich thematic variations in this concept. To that end, this is FoW’s definition of IGE:

It is an experience that elicits the realistic feeling of being in a space created to stimulate the audience's senses enhancing their gustative process through an artistic setup, while its contents are also mobilizing thought. Immersive Gastronomy places the body in a space and time to use senses as mediators for building memories and knowledge that connect to our time, society, culture and politics. It contains actors and characters who bring food to life, telling a story or interacting with guests while they immerse in an artistic environment surrounded by food as medium and content.

Food of War’s journey looks to evolve the quest to engage with audiences – strengthening and expanding the concept of  IGE as a new form of artistic expression.  

The Food of War menu is luxuriant and enticing!

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